Buyer Agency: What's in it for me? 

Why work with me as a client rather than as a customer? As the State of South Carolina Agency Disclosure Brochure explains, "clients receive more services than customers...." to include "advice, counsel and assistance in negotiations." The following chart summarizes the differences in service offered:

If The Buyer Is a Client

• Find the best properties for the buyer-client
• Focus on the buyer's search criteria, narrowing the number of properties to those that fit them the best
• First opportunity to view new listings
• Your agent can be the greatest resource for negotiating strategy and comparable property identification

If The Buyer Is a Customer

• Get the best offer for the seller-client
• Limit properties to company listed properties
• View new listings after showing your buyer-clients first
• Agent is not obligated to go out of his/her way to look out for the buyers best interests

If The Buyer Is a Client

• Okay to give advice with facts about the market or the property
• Educate the buyer and inform them of even the smallest of details
• Compare competing properties so Buyer has all the information they need to make an informed decision

If The Buyer Is a Customer

• Just the material facts
• Protect the seller
• Does not have to help the buyer compare competing properties

If The Buyer Is a Client

• Do everything to solve problems to the buyer-client's advantage and satisfaction

If The Buyer Is a Customer

• Attempt to solve problems to the seller-client's advantage and satisfaction